Blog by AYDEEBEE

How Cross-Border Expansion Actually Works for GCC Founders

The advisors who tell you to expand will tell you about the opportunity. The ones who have actually done it will tell you about the mistakes. Here is what the second group says.

The conversation about cross-border expansion in the GCC follows ...

The GCC Founder's Guide to Selling Without Feeling Like a Salesperson

The founders who grow fastest in the Gulf are not the best salespeople. They are the best diagnosticians — and the distinction changes everything.

There is a specific kind of discomfort that founders experience in sales conversation...

Why Your Biggest Competitor Is the Version of You from Two Years Ago

The market that your strategy was built for no longer exists in quite the same form. The clients you built it for have evolved. The question is whether your business has evolved with them — or whether you are still fighting with yes...

The Exit You Have Never Planned — And Why You Should Start Today

Exit planning is not about leaving your business. It is about building a business that is worth something — to you, to a buyer, and to the people who depend on it.

Mention exit planning to most founders and you get one of two responses. ...

The Strategy You Never Actually Had

Most founders confuse having a direction with having a strategy. One gets you moving. The other tells you where you are going and why — and without it, all the movement in the world just gets you somewhere you did not mean to be.

At the end of every year, the founde...