Blog by AYDEEBEE

The Decision You Keep Delaying Is Already Costing You

You do not need more information. You do not need more time. You need to stop finding reasons to avoid the decision you already know you need to make.

You know what the decision is. You do not need someone to name it for you. It is the person who h...

The Founder Identity Crisis Nobody Talks About

The business is growing. The revenue is good. The team is in place. And you have never felt more lost. Here is what is actually happening — and why you are not alone.

It arrives quietly and at the worst possible moment — when everything is, by any externa...

Why Your Best Employee Is About to Quit — And You Do Not Know It

The resignation letter is never a surprise to the employee. It is almost always a surprise to the founder. Here is why — and how to close the gap.

Leila had been with the business for four years. She was the first person who could run a ...

The Team You Built Around Yourself — Not Around the Business

Most founders do not realise they have built a support structure until the day they try to step back — and the business steps back with them.

It started with the first hire. You chose someone you trusted — a friend, a former colleague, someo...

The Partnership That Looked Equal — And Was Not

Fifty-fifty is the most popular equity structure in co-founded businesses. It is also the most dangerous one — and the most frequently regretted.

When Arjun and Rahul started their business together, the fifty-fifty split felt like the only fair option. ...