Blog categorized as Startup

Why Your First Ten Customers Are Your Most Important Business Decision

Most founders think the first customers are just revenue. They are not. They are a strategic choice that determines the direction of the entire business for years to come.

Every startup gets to make one set of founding decisions th...

How to Price Something When No One Has Ever Bought It Before

The price you set for your first product is one of the most consequential decisions you will make as a founder. Most get it wrong in the same direction too low for the same reason fear. Here is how to get it right.

The pricing conversation i...

How to Know If You Have Product Market Fit Before You Run Out of Money

Product market fit is the phrase every investor uses and almost nobody defines precisely. Here is what it actually means and the three honest signals that tell you whether you have it.

The concept of product market fit has been dis...

The Pivot Decision How to Make It Rationally When Everything Feels Emotional

Pivoting too early wastes what you have built. Pivoting too late wastes the runway you needed to build something else. Here is how to know which side of that line you are on.

Aditya had been building his B2B marketplace for e...

What GCC Investors Are Actually Evaluating It Is Not Your Deck

The pitch deck gets you the meeting. What happens in the meeting and what the investor sees before and after it is what gets you the term sheet. Here is what GCC investors are actually assessing.

The first investor meeting felt like it had...